Adejare Akolawole
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Haus of Reach

A creative agency platform built for growth.

Role
Client Engineer
Year
2024
Overview

Haus of Reach is a full-service digital marketing and creative agency. The client needed a flagship website that matched their premium positioning — bold, editorial, conversion-focused. I designed and engineered the full site.

The Problem

The agency was operating without a proper web presence — losing credibility when pitching to potential clients. They needed a site that could sell the agency before a human even picked up the phone.

What I Built
Editorial design

The design language is bold and intentional — large type, strong layout grids, and high-contrast sections. Every section was designed to move the visitor toward a contact or enquiry.

Services architecture

Each service (social media, branding, video production, etc.) has its own section with a clear value proposition and CTA. The information hierarchy was planned before a single component was written.

Performance

The site needed to load fast even on slower UK and Nigerian connections. All images are optimised, fonts are self-hosted, and the bundle is code-split per route.

Tech Stack
Frontend
Next.jsTypeScriptTailwind CSS
Design
Figma
Infrastructure
Vercel
Key Decisions
Static generation over SSR

The content doesn't change often. Static generation gave us the fastest possible load times and zero server costs for the client.

What I Learned
  • For agency sites, copy is more important than code. The words sell the work.
  • Conversion-focused design is a discipline. Every element should earn its place.
  • Client feedback loops need structure. Weekly check-ins beat surprise revision requests.
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